When most people think of Morocco, they picture bustling souks in Marrakech, the vibrant-blue streets of Chefchaouen, or the rolling sand dunes of the Sahara. But there’s so much more to this North African gem than its tourist hotspots. Hidden within Morocco’s vast landscapes are towns rich in culture, history, and hospitality. These overlooked destinations are where the true magic of Morocco unfolds, away from the crowds.
Picture this: the golden glow of a desert sunset, the whispers of ancient kasbahs, and the soothing clink of glasses as mint tea is poured. These lesser-known Moroccan towns are perfect for travelers looking to slow down, soak in local traditions, and experience authentic Moroccan charm. Here’s a guide to some of Morocco’s underrated towns that should be on every dreamy desert itinerary.
Skoura
Tucked away in the Dades Valley, Skoura is a lush oasis that feels like a slice of paradise in the middle of the desert. Known for its palm groves and historic kasbahs (fortified homes), this quiet town offers a peaceful escape with a touch of old-world charm.
Why Visit Skoura?
Skoura’s iconic attraction is the Kasbah Amridil, a stunningly preserved 17th-century fortress. You might even recognize it from postcards or old Moroccan films. The kasbah’s intricate clay architecture tells stories of an era when these buildings stood as symbols of wealth and power.
Wander through Skoura’s palm groves, where date palms stretch endlessly, and meet friendly locals who are eager to share their simple lifestyle. This is also a great spot to sample freshly harvested dates, an essential part of Moroccan cuisine.
Mint Tea Moment
Hospitality here is warm and generous. Many guesthouses in Skoura will greet you with a pot of mint tea, a symbol of Moroccan generosity. Sip on the sweet, fragrant brew as you relax on a rooftop terrace overlooking the oasis.
Tafraoute
Nestled in the heart of the Anti-Atlas Mountains, Tafraoute is a vibrant little town famous for its unique rock formations, painted landscapes, and relaxed vibe. Its pink-hued granite cliffs create an otherworldly backdrop, making it one of Morocco’s best-kept secrets.
Why Visit Tafraoute?
Tafraoute is a nature lover’s dream. The surrounding hills are dotted with peculiar boulders, some of which have been painted in bold blues and reds by Belgian artist Jean Verame. These "painted rocks" are unlike anything found elsewhere in Morocco.
The town itself is small and walkable, with cozy cafes and a welcoming atmosphere. This is also a great place to shop for handmade leather slippers, known as babouches, which are a local specialty.
Mint Tea Moment
Tea in Tafraoute often comes with a twist of local culture. The mint tea here is served with toasted almonds on the side, a perfect match for the quiet afternoons spent exploring the rocky scenery.
Taroudant
Dubbed “Little Marrakech,” Taroudant offers all the charm of a historic Moroccan city without the overwhelming crowds. With its towering ochre walls and lively souks, the town feels like a step back in time.
Why Visit Taroudant?
While smaller and less touristy than Marrakech, Taroudant has a similar essence. Its medina is full of winding alleys, where artisans craft pottery, rugs, and woven goods. The town is encircled by massive city walls that you can walk along for panoramic views of the surrounding countryside.
Taroudant is also a gateway to the Souss Valley, where citrus groves and farmlands stretch as far as the eye can see. It’s an ideal spot for travelers seeking a laid-back vibe with a taste of Moroccan history.
Mint Tea Moment
Mint tea in Taroudant is often enjoyed in the bustling square, Place Assarag, where locals gather to chat, shop, or watch street performers. Sit at a roadside café with a metal teapot, tiny glass cups, and a generous helping of fresh mint leaves.
Merzouga
If exploring the Sahara is on your bucket list, then Merzouga is the place to start. Though it’s becoming more popular, this small desert town still retains a sense of authenticity and adventure.
Why Visit Merzouga?
Merzouga is famous for its proximity to the towering sand dunes of Erg Chebbi. Whether you’re riding a camel across golden sands, watching the stars from a Berber camp, or gliding down dunes on a sandboard, Merzouga offers experiences that are quintessentially Moroccan.
Aside from the dunes, the nearby seasonal Lake Dayet Srij attracts flamingos and other migratory birds, offering a surprising touch of wildlife in the desert.
Mint Tea Moment
Staying in a Berber camp? Don’t be surprised if your hosts welcome you with a round of mint tea under a traditional tent. Sitting on handwoven rugs, you’ll quickly realize that tea tastes even better when paired with desert tranquility.
Tetouan
Located in northern Morocco, near the Mediterranean coast, Tetouan is known for its pristine whitewashed buildings and Andalusian influence. It’s a UNESCO World Heritage Site with one of the country’s best-preserved medinas.
Why Visit Tetouan?
Tetouan’s charm lies in its blend of Arab, Berber, and Spanish cultures. Its medina feels more like a living museum than a tourist hub, with narrow streets filled with artisans working on pottery, textiles, and jewelry.
The city is also home to the Royal Artisan School, where you can see craftsmen honing traditional skills passed down through generations. For a coastal escape, head to the nearby beaches of Martil or Cabo Negro.
Mint Tea Moment
Mint tea in Tetouan features prominently in local hospitality. Served in delicate silver teapots, the tea is poured from high above the glass to create a frothy layer, a signature Moroccan touch that showcases the art behind the tradition.
Sidi Ifni
This sleepy town on Morocco’s southwestern coast is a hidden wonder for those seeking ocean breezes and unique architecture. With its mix of Moroccan and Spanish influences, Sidi Ifni offers something completely different from inland desert towns.
Why Visit Sidi Ifni?
Once a Spanish colony, Sidi Ifni retains its quirky Art Deco architecture. Wander the streets to spot pastel-colored buildings and old Spanish signage. Nearby, the beaches of Legzira are famous for their natural rock arches, a stunning sight at sunset.
The town itself is peaceful, making it the perfect place to unwind after a busy travel itinerary.
Mint Tea Moment
Ocean views and mint tea go hand in hand here. Many guesthouses in Sidi Ifni serve tea on rooftop terraces overlooking the Atlantic, creating a serene escape you won’t forget.